Inside the Maze 2/5/10
Written by Ann Pietrangelo on February 5th, 2010 in Inside the Maze.
On Writing
“What’s in a name? That which we call a rose by any other name would smell as sweet.” – William Shakespeare, from Romeo and Juliet
Does the same hold true for blog post titles? I think not. You can write an absolutely brilliant blog post, but if no one clicks on the title, what’s the point? If you’ve got an eye-catching title, but your post disappoints, you’re no better off.
“Ay, there’s the rub.” – William Shakespeare, from Hamlet
You’ve got to get their attention! You don’t want to get smarmy or cheesy, and you don’t want a title that has nothing whatsoever to do with what you’ve written. That might get you short term spikes in readership, but will hurt your reputation in the long run.
In the world of internet writing, titles are a very important part of the job — no title clicks, no readers. Coming up with just the right title is an art form, one borne of sweat and tears, hits and misses. It… and I… are a work in progress.
Around the Web this Week
“I want politicians to be nice to me… I’m sick,” says a woman with multiple sclerosis. One cannot put it more simply than that. She happens to live in England, but we’ve got the same problem in the states. Medical marijuana is back on the front burner. A Toke a Day Keeps the Doctor Away
“Medical experts have warned that our children are on track to be less healthy than we are.” – First Lady Michelle Obama. We should be ashamed of that fact. Michelle Obama Taking On Childhood Obesity Crisis
It’s not just a man thing. It’s not just an old lady thing. It is the number one killer of women. National Wear Red Day: A Wake Up Call to Women
Since the dawn of time, women have been telling men that size doesn’t matter but, oh, how times have changed. Size does matter, at least when it comes to your benefits package. These days, as you stroll out into the single scene, you just might want to dangle your group health insurance card as a tantalizing offering to the opposite sex. For maximum appeal, make sure the side with the co-pay amount is clearly visible, because Size Does Matter.
Read More
Care2 Healthy & Green Living with MS
Care2 Reform Health Policy
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February 7th, 2010 at 11:38 pm
My posts are often so out there that a title will always be off. I wonder how many hits I’d get with “Untitled”?? Will try it.